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High Drop-out Rate Alert

20% of students drop out or transfer from this specific course. Consider asking why on an open day.

Home›University of Keele›BA Digital Media and Marketing

BA Digital Media and Marketing

University of Keele🥇 TEF Gold
Full-time3 YearsPlacement YearYear AbroadSubject: Business & Administrative Studies
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Course Score
C /68
Graduate Salary
£26,000
Satisfaction
86%
Degree Completion
80%
Professional Jobs
65%
Meaningful Work
80%
The Course
Student Life
After Uni

AI & Your Career

Based on Anthropic research

44%
High Exposure

AI is actively being used in many tasks within this career, though human expertise remains important. Graduates who understand AI tools will have a competitive advantage.

Vulnerability Matrix

Customer service68% Exposed
Business, Research and Administrative60% Exposed
Administrative55% Exposed
Finance52% Exposed
Business and public service associate48% Exposed

🌍 Global Career Trajectories

This degree creates highly lucrative direct pathways into the global jobs market. Explore the fully localized AI projections on our sister hub, WhatCareer.

Expected Starting Salary

bottom quartile nationally

Typical starting salary for Business & Administrative Studies graduates

Start
Sep 2027
Graduate
2030
First job
~2031
£26,000
typical starting salary
£24,500
£30,000
Brightest = where most graduates land · fades where fewer earn that amount
· Business & Administrative Studies graduates nationally earn £20,000–£70,000 (1859 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
30%
02
Administrative occupations
10%
03
Artistic, literary and media occupations
★ Professional
10%
04
Sales occupations
10%
05
Business, Research and Administrative Professionals
★ Professional
5%
06
Customer service occupations
5%
07
Elementary occupations
5%
08
Engineering professionals
★ Professional
5%
09
Finance Professionals
★ Professional
5%
10
Managers, directors and senior officials
★ Professional
5%

Outcomes

80%
Continuation
65%
Professional Work
80%
Meaningful Role
70%
Career On Track

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