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BSc Consumer Behaviour and Marketing

The University of Reading🥈 TEF Silver
Full-time3 YearsPlacement YearFoundation YearSubject: Business & Administrative Studies
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Course Score
B /77
Graduate Salary
£30,000
Satisfaction
84%
Degree Completion
95%
Professional Jobs
75%
Meaningful Work
90%
The Course
Student Life
After Uni
Recognised By

AI & Your Career

Based on Anthropic research

42%
High Exposure

AI is actively being used in many tasks within this career, though human expertise remains important. Graduates who understand AI tools will have a competitive advantage.

Vulnerability Matrix

Business, Research and Administrative60% Exposed
Administrative55% Exposed
Finance52% Exposed
Business and public service associate48% Exposed
Media45% Exposed

🌍 Global Career Trajectories

This degree creates highly lucrative direct pathways into the global jobs market. Explore the fully localized AI projections on our sister hub, WhatCareer.

Expected Starting Salary

bottom quartile nationally

Typical starting salary for Business & Administrative Studies graduates

Start
Sep 2027
Graduate
2030
First job
~2031
£30,000
typical starting salary
£25,000
£35,000
Brightest = where most graduates land · fades where fewer earn that amount
· Business & Administrative Studies graduates nationally earn £20,000–£70,000 (1545 courses)

HESA Graduate Outcomes survey · includes all graduates regardless of career path chosen

Where Graduates Work

Top job roles graduates enter after this course

01
Business and public service associate professionals
★ Professional
40%
02
Finance Professionals
★ Professional
10%
03
Managers, directors and senior officials
★ Professional
10%
04
Administrative occupations
5%
05
Artistic, literary and media occupations
★ Professional
5%
06
Business, Research and Administrative Professionals
★ Professional
5%
07
Leisure, travel and related personal service occupations
5%
08
Media Professionals
★ Professional
5%
09
Sales occupations
5%
10
Teaching and Childcare Support Occupation
5%

Outcomes

95%
Continuation
75%
Professional Work
90%
Meaningful Role
80%
Career On Track

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